18th May 2025 Poll Results under the Microscope
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18th May 2025
What makes a nostalgic brand appealing to you today?
Brings back childhood memories
Updated versions of old favourites
Seeing it through a new format (e.g. games, TikTok)
Sharing it with kids/friends now
Doesn’t really interest me
Don’t know / Unsure
1,225 people have voted
Who answered this question?
Results by gender:
Brings back childhood memories
Updated versions of old favourites
Seeing it through a new format (e.g. games, TikTok)
Sharing it with kids/friends now
Doesn’t really interest me
Don’t know / Unsure
Men
56%
13%
5%
7%
14%
5%
Women
62%
11%
3%
12%
8%
4%
Results by Age:
Brings back childhood memories
Updated versions of old favourites
Seeing it through a new format (e.g. games, TikTok)
Sharing it with kids/friends now
Doesn’t really interest me
Don’t know / Unsure
15-24
64%
10%
14%
4%
2%
6%
25-34
53%
16%
9%
8%
5%
9%
35-44
59%
12%
6%
13%
6%
4%
45-54
60%
11%
2%
10%
13%
3%
55-64
64%
10%
1%
9%
12%
4%
65+
56%
12%
0%
8%
19%
5%